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Regulation of Marketing, Advertising, and Promotion

  • Webinar
  • 1 hour
  • English

Regulation of Marketing, Advertising, and Promotion

Price - 350 AED
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Course Description:

Marketing regulation is an important aspect of the virtual economy. It helps protect consumers and investors, while also ensuring that financial institutions and businesses are compliant with applicable laws and regulations. The standards help build a sustainable digital ecosystem that protects both consumers and businesses. It aims to protect investors from deceptive marketing and advertising practices as well as from fraud by setting clear expectations for sustainable development.


LEARNING OBJECTIVES:

  1. Identify the scope of the application and general restrictions
  2. Explain authorisation and licensing requirements
  3. Explore specific requirements and activities to carry out marketing & promotional activities
  4. Discuss provisions to monitor, enforce, and penalties for non-compliance


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Speaker:

Tom Bicknell

Partner

  • Tom has a particular interest in the disruptive nature of new technologies to traditional businesses in the financial sector and how market participants and regulators work together to foster innovation in a compliant manner. 
  • He and his team have worked with a number of the world’s leading virtual asset businesses to develop regulatory strategies to grow their presence across multiple jurisdictions
  • He has also recently advised on the governance and coalition arrangements for one of the largest decentralized blockchain communities in the world
  • Tom is ranked as a Band 1 practitioner in fintech by Chambers and Legal 500 where he was described as a ‘global expert on digital assets’.

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